Bertram Family Medical Centre works with Brand Buddys for ongoing website maintenance and social media management. Our engagement combines practical website support with planned content, branded creatives and approved social media publishing for the Australian healthcare practice.
The work focuses on keeping practice information current and maintaining a consistent digital presence across the website, Facebook and Instagram.
Supporting Bertram Family Medical Centre online
For a family medical practice, online communication needs to be useful before, between and after appointments. Patients may visit the website to check practice information, explore services or find booking details. Social media provides another way to share timely updates and practical health information.
Bertram Family Medical Centre needed ongoing support across these channels. Our role brings website maintenance and social media activity into a manageable workflow, with practice-specific information reviewed by the clinic.
The engagement covers maintaining the existing website under an annual maintenance contract, alongside content planning, creative development, caption writing and publishing approved social media posts.
Website maintenance and content updates
Our website maintenance work supports the practice’s existing website through requested changes and ongoing content updates.
This includes updating practice information and service pages using details supplied or approved by the clinic. As information changes, website updates help keep the practice’s digital communication aligned with its current requirements.
The maintenance arrangement gives the clinic an ongoing point of contact for website content changes, rather than treating every update as a separate project.
Our role in this engagement is website maintenance. The portfolio describes that scope without implying responsibility for work outside the agreed engagement.
Explore our website design and development services.
A monthly plan for social media
Social media management begins with a content calendar. Planning topics in advance gives the clinic a clear view of upcoming communication and an opportunity to review information before production.
The calendar balances practice updates, patient information and health awareness topics. Each post has a defined purpose, whether that is explaining how to prepare for an appointment, highlighting a practice service or sharing a useful seasonal reminder.
The aim is to maintain a relevant presence without relying on repetitive promotional posts. Topics and practice-specific details are developed through the clinic’s review process.
Branded creatives for clear communication
Brand Buddys develops social media creatives using Bertram Family Medical Centre’s visual identity, including its blue and green brand colours.
Each creative is built around a clear message, with readable text and a layout suited to viewing on a phone. Visual consistency helps the practice’s posts feel connected while allowing different topics to have their own treatment.
Creative development is followed by clinic review and revisions where required. This keeps the practice involved in how its information is presented publicly.
Facebook and Instagram captions
Captions are prepared separately for Facebook and Instagram, adapting the presentation to each platform while maintaining consistent information.
Facebook copy can provide additional context and practical details. Instagram captions support the visual message with concise explanations and a relevant next step.
Across both platforms, the emphasis is on clear language, useful information and practice details approved by the clinic.
Learn more about our social media marketing services.
From planning to approved publishing
Our workflow gives the clinic a clear opportunity to review content before it goes live:
- Prepare the monthly content calendar.
- Submit proposed topics for clinic review.
- Develop branded creatives and platform-specific captions.
- Make revisions following clinic feedback.
- Schedule and publish approved posts.
This process keeps content organised and provides a consistent route from the initial topic to the published post.
What the engagement includes
Our work for Bertram Family Medical Centre covers:
- Website maintenance and content updates under AMC.
- Updates to practice information and service pages as requested.
- Monthly social media content calendars.
- Branded social media creatives.
- Platform-specific Facebook and Instagram captions.
- Patient information and health awareness content.
- Revisions following clinic feedback.
- Scheduling and publishing approved posts.
Ongoing website and social media support
The engagement gives Bertram Family Medical Centre coordinated support across its website and social media communication.
Website updates address changing practice information, while the content calendar creates a planned approach to social media. Together, these activities support an organised digital presence with the clinic involved in reviewing its public communication.
Need support for your medical practice?
If your clinic needs ongoing website maintenance, a clearer social media plan or help producing consistent branded content, Brand Buddys can discuss your requirements and recommend an appropriate scope of work.
Request a free clinic audit or contact Brand Buddys to discuss your website and social media needs.
Visit the Bertram Family Medical Centre website.
